Job Position Overview

Type of position: Full-time

Work experience:
Experience in marketing and product management

Language:
Advanced English (required), German (nice to have)

The Job:

• Take full ownership of our GPS pet trackers, from feature development to market positioning
• Identify new target audiences and market opportunities to expand our customer base
• Monitor project progress, comparing outcomes with predetermined KPI’s and conduct competitive and market analysis to refine our strategic direction
• Create compelling sales materials, including ad creatives, landing page copy, and platform-specific content
• Manage communication with stakeholders, both internally and externally, ensuring the team has the information and buy-in needed to get the project across the finish line
• Develop and execute marketing campaigns in collaboration with the marketing team, with a strong focus on paid social media (Meta, TikTok), social organic content, and email automation
• Identify potential risks and develop contingency plans to mitigate them
• Lead UGC and influencer strategies that authentically represent the pet owner perspective, briefing creators and reviewing content for brand accuracy

The Individual:

• Experience in product management and/or marketing, ideally in tracking, pet tech, or software solutions.
• Expert-level or strong working knowledge of paid social advertising (Meta Ads Manager, TikTok Ads) and organic social strategy, with a track record of campaigns that drive measurable sales.
• Analytical and strategic thinker with a hands-on approach.
• Excellent communication and negotiation skills to effectively present product benefits in English.
• In-depth project management skills – able to coordinate across multiple teams and focus on project specifics while maintaining a big-picture perspective.
• Prior experience working with B2C clients, as well as familiarity with SaaS or hardware products.
• Ability to meticulously focus on project specifics while maintaining a big-picture perspective.
• Deep understanding of dog owners, paired with a passion for pets—able to shape positioning and messaging that highlights safety, tracking, and peace of mind.