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How GPS Fleet Tracking Improves Customer Service

a fleet driver giving package to customer GPS Fleet Tracking Improves Customer Service

The world is becoming more competitive every day, and the days of customer loyalty are long gone. Customers choose businesses that provide maximum value, and in a competitive world, many businesses provide the same service. To stand out from the rest, you should provide excellent services in areas where there is usually trouble. One of those areas is customer service. For the fleet tracking business, customer service is of utmost importance and should not be neglected. According to the 2024 Fleet Technology Trends Report, 70% of fleets using GPS fleet tracking found it “extremely beneficial” in providing great customer service. In this article, we examine how GPS Fleet Tracking Improves Customer Service.

Importance of customer service

For any business to be successful, customer service plays a pivotal role. It is not a department; it is a philosophy that permeates every aspect of an organization. Being able to manage customer expectations and deliver on promises can make or break your business. By proactively reaching out to customers with up-to-date information using GPS trackers, we can improve customer satisfaction, thereby increasing the chances of customer loyalty to the brand. 

With a good customer service business, brand value can be increased, and free publicity can be generated by word of mouth from customers.

Benefits of deploying GPS fleet tracking in a business

Improved customer service

Long are the days of customers calling to know the fleet status and fleet managers calling the drivers to know the location. With GPS fleet tracking, they can easily determine the location of their products, without making calls or wasting time. Fleet managers can easily assign vehicles closest to the service location. 

Increased efficiency and productivity

With the implementation of GPS Fleet Tracking, it is now easy to streamline operations, route optimization, and real-time monitoring. Reducing fuel consumption and minimizing idle time improves overall productivity and efficiency. Customers obtain their products and services more quickly.

Faster delivery through route optimization

Mapping of routes has been a burden for fleet drivers for a long time, not anymore with fleet tracking, drivers can take the most direct path. This cuts down on inefficient routes and getting stuck in routes and saves time, fuel costs, and environmental impact.

No more theft or loss of items

One of the major benefits of fleet tracking is the safety of products. Customer and fleet managers will be happy knowing that their products are safe and sound. Earlier, there was cargo and vehicle theft, and businesses lost a ton of money. This has come to an end with tracking.

Better utilization of resources

One of the pain points in managing a fleet is understanding the resource wastage. With GPS tracking, the managers can easily identify which routes run loss to the company. Not only the machinery, but also can better utilize the drivers. Carefully optimizing the routes and driver schedule will impact a lot in terms of revenue to the company.

Comprehensive reports

Reports generated from a company utilizing GPS tracking systems play a pivotal role in enhancing operational efficiency, strategic decision-making, and overall business performance. These reports provide valuable insights into the movement and location of assets, vehicles, or personnel in real-time, enabling businesses to optimize routes, monitor fuel consumption, and improve resource allocation. Through comprehensive data analysis, companies can identify patterns, assess performance metrics, and identify areas for improvement in their logistics and transportation processes.

Moreover, these reports contribute to accountability and transparency by offering a detailed record of activities, which can be crucial for compliance with regulations and client expectations. Ultimately, the integration of GPS tracking reports empowers businesses to streamline operations, reduce costs, and enhance customer satisfaction, thereby fostering a more agile and competitive organizational framework.

GPS fleet tracking features

Security alerts: The GPS Tracker gives different kinds of alerts that are super important for keeping individual vehicles safe in a group. These alerts include Speeding Alerts, which tell us if the vehicle is going too fast; Ignition Alerts, which let us know if the vehicle has been turned on without permission; and Geofencing Alerts, which inform us if the vehicle goes outside a set area. For even better protection, PAJ GPS trackers also send alerts if someone tries to remove the tracker device from the vehicle.

Tracking dashboards: The Finder portal is a great tool for looking closely at journeys. The software has useful dashboards like distance vs time, where it compares routes travelled at different times on each date. The Journey vs Break dashboard shows how many hours the vehicle has been on the move and how many hours it has rested. The Speed dashboard displays the vehicle’s speed during the journey. Besides these, PAJ GPS also has live dashboards that update in real-time.

Trip history: The Finder portal can keep track of routes for a whole year on their servers. Also, with PAJ GPS, there’s a logbook feature that stores all the details of each journey. What’s cool is we can add extra info like driver details, route specifics, and the reason for the trip. This makes the logbook a handy place to check and analyze each journey. So, managers can easily find any trip from a while ago with all the detailed information.

Anti-theft protection: Our GPS tracker boasts advanced security features to ensure the safety of your vehicle. With geofencing, vibrational alarm, and ignition alarm functionalities, the system provides robust alerts to deter theft and unauthorized use. In case of emergencies, drivers can utilize the SOS button on the GPS tracker, instantly notifying managers with the vehicle’s current location for prompt assistance. This comprehensive system not only safeguards your asset but also ensures swift response during critical situations, enhancing overall security and peace of mind.

GPS fleet tracking implementation

Various businesses enhance specific objectives or multiple goals through GPS tracking. Take, for instance, a delivery business and a car rental business. The delivery business prioritizes fuel efficiency and timely deliveries, whereas the car rental business focuses more on real-time location tracking. Although there is a common element in both, the emphasis areas differ. A car rental business is less concerned about fuel efficiency and more about knowing the car’s location at any given time.

It is crucial to identify the goals that businesses achieve with GPS fleet tracking systems. This identification is vital because these goals determine the type of tracking device that best suits specific needs. Additionally, it is advisable, according to Link Labs, to consult a legal entity regarding privacy concerns when implementing a GPS monitoring system.

Selecting a suitable GPS tracking solution

GPS tracking systems come in various types depending on their use. Depending on what is easy and comfortable, we can use tracking systems with different connection types. For example, if you run a car rental business, you would want a GPS tracking device that is hard to notice so you can protect the vehicle from theft. On the other hand, a fleet manager might prefer something with low maintenance and no frequent charges. For this, they might choose an OBD tracker or one that connects to the vehicle battery. Whether run by a battery or a vehicle’s battery, all trackers have security features that prevent someone from removing them. However, the choice of GPS tracker ultimately depends on what is convenient for the owner.

Setting up the network and familiarizing the software

A fleet usually has at least two to ten vehicles, and each vehicle requires its own GPS tracking unit. PAJ GPS provides GPS Fleet Trackers with a free downloadable mobile/desktop application. This app allows live tracking of vehicles and receiving alerts on mobile devices. Integrating the tracking unit into the software application is easy with PAJ GPS. Thanks to the included M2M SIM card, the owner only needs to scan the ID (found on the back of the device or on the outer package), and within a few minutes, the system automatically identifies the device and its location. 

Defining the roles and responsibilities of team members

Effectively managing and tracking the entire fleet involves collaboration among various individuals within the organization. It is crucial to clearly define the roles of contributing staff and allocate them in the tracking software, ensuring appropriate permissions are granted. PAJ GPS provides fully compatible fleet management tracking software known as the Finder Portal.

Company user management

Image showing company user management option in fInder portal
Image showing company user management option in fInder portal

When you click on the “Add User” section, you will have the option to assign various roles to team members on the Finder Portal.

Image showing various user control options in finder portal
Image showing various user control options in finder portal

Admin users have the authority to create, update, and delete accounts. They can also view all devices associated with the company account.

Managerial users have the capability to create, update, and delete accounts that they have created. In addition, they can view devices that are specifically assigned to them.

Team members with user-level permissions can view the devices assigned to them on the Finder Portal. However, they cannot make any modifications within the portal.

Training and reports

After installing the Fleet tracking system in the company, it’s crucial to train the team on how to use the tracking software effectively. At PAJ GPS, our dedicated team is ready to teach business users how to make the most of GPS fleet tracking to improve company performance and customer satisfaction.

The Finder portal can give you so much information about the fleet performance. Various dashboards such as distance v/s time, journey and break time, and Speed vs date holds so much information about the fleet performance.

Another important source of information is the logbook, where all the details of each trip are saved.


To sum it up, good customer service is important for all businesses. If your business involves transportation and logistics, using GPS fleet tracking is a sure way to make customers happier. However, the successful implementation of GPS fleet tracking requires meticulous planning, from goal identification to comprehensive team training. Choosing an experienced provider like PAJ GPS becomes instrumental in ensuring a successful integration that not only meets but exceeds customer expectations but also help you to run the business as effectively as possible.