The Job:

• Take full ownership of our B2B marketing – with support when you need it, but lots of creative freedom
• Research and identify new European and global markets with growth potential
• Optimize and expand our website and landing pages (WordPress) with clear, convincing messaging
• Set up and manage digital campaigns (Google Ads, LinkedIn Ads, Meta, email outreach, newsletters)
• Create engaging marketing materials (visuals, short videos – using tools like Canva)
• Think in funnels, experiment with new ideas, and constantly improve what works
• Work closely with our product and sales teams to align marketing with real customer needs

The Individual:

• 2+ years of marketing experience – ideally with B2B, but not required
• Someone who’s proactive, independent, and genuinely excited to try new things
• A strong sense for language, design and communication
• Confidence with WordPress, and ideally Canva (or similar tools)
• Curiosity for new markets, people and areas of application – from Germany to beyond
• Fluent German and English speaker

We are looking for someone with a firm understanding of common project management principles as well as marketing. In other words, to be an effective marketing project manager at PAJ GPS, you'll need a combination of marketing skills and project management skills.

The Job:

• Take full ownership of our E-Logbook product, from feature development to market positioning.
• Identify new target audiences and market opportunities to expand our customer base.
• Monitor project progress, comparing outcomes with predetermined KPI’s and conduct competitive and market analysis to refine our strategic direction.
• Support the sales team with in-depth product knowledge and create compelling sales materials.
• Manage communication with stakeholders, both internally and externally, ensuring the team has the information and buy-in needed to get the project across the finish line.
• Develop and execute marketing campaigns in collaboration with the marketing team.
• Build and manage strategic partnerships to drive B2B growth.
• Identify potential risks and develop contingency plans to mitigate them.

The Individual:

• Experience in product management and/or marketing, ideally in telematics, GPS tracking, or software solutions.
• Strong technical understanding of digital products and SaaS applications.
• Analytical and strategic thinker with a hands-on approach.
• Excellent communication and negotiation skills to effectively present product benefits, both in English and German.
• Project management skills – ability to coordinate across multiple teams.
• Prior experience working with B2B clients and familiarity with SaaS or hardware products.
• Ability to meticulously focus on project specifics while maintaining a big-picture perspective.
• Passion for innovation and market expansion in a fast-growing industry.

The Job:

• Develop and implement targeted advertising strategies on social media platforms to increase brand awareness and customer engagement.
• Plan and execute paid advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Optimize campaigns based on real-time analysis of performance metrics to ensure maximum ROI.
• Test different ad formats and audience targeting to identify the most effective approaches.
• Manage the budget for social media advertising, including ongoing monitoring and reporting of expenditures.
• Collaborate closely with the content team to develop creative and impactful advertising content.
• Produce detailed reports on the performance of campaigns and provide recommendations for future initiatives.

The Individual:

• You have a degree in Marketing, Digital Media, or a related field. You have in-depth knowledge of advertising platforms of social media networks and associated analytical tools.
• You are an expert in planning and executing social media campaigns and have proven records.
• You communicate clear and effectively, responding to inquiries, crafting engaging posts, or addressing customer complaints.
• You understand the audience's needs, concerns and preferences to connect with followers on a deeper level and build meaningful relationships.
• You are able to prioritize tasks, meet deadlines, and maximize efficiency.
• You have a proactive work style with the ability to work independently as well as in a team and collaborate across departments.
• You speak and write English fluently (other languages are a bonus).